One-Niche Blog vs Multi-Niche Blog - What is Blogging Wisdom

One-Niche Blog vs Multi-Niche Blog - What is Blogging Wisdom?

This is a very important question for every blogger who starts a blogging for dollars marathon or just wants to spend some time in sharing interesting ideas with others.

When you start blogging for a hobby, it’s easier - you have one hobby and just stick to it. Hence, choosing the topic and niche for a blog in this situation is very easy. But if you target "make money blogging", the choice between multi-niche and one-niche blog is a tough option. Why?

Multi-niche blog is easier in terms of getting content for it. If the blog is covering music, business, sports, fashion, cooking and IT - no problems to find content. Everything (which is legal) becomes a perfect content for the blog. And on the surface the multi niche blog seems to be a better choice. However, let’s dig deeper.

One-niche blog, despite the certain limits on what content to be published (as the content has to be relevant to the topic of this blog), has a lot more serious advantages:

  • your traffic is more targeted
  • you have better conversions on advertising offers relevant to this niche
  • you are more "RSS successful"

And the last point needs some details. When you are creating quality content, other blogs and sites - via RSS syndication communities - are adding your blog as a sorce of content. Now imagine that you are runnung a multi-niche blog, today you had a post about jogging and several sites about sport and healthy life grabbed your feed. But tomorrow you will have a post about Forex trading, or guitar lessons, etc.

Are you interesting for the sites that grabbed your feed "thinking" that they will be receiving quality info about jogging? No. And they will delete your feed from their site, and you will lose part of the traffic.

It is really up to you to make the choice. If you agree/disagree with this post and publish your opinion in the comments here. But still you can see what is blogging wisdom when it comes down to details, and only details can make you super successful and help to guide you on how to make a blog of your dream.

 

2 Responses to “One-Niche Blog vs Multi-Niche Blog - What is Blogging Wisdom”

  1. Steven Says:

    Excellent points, but what about locally focused “newsy” blogs - yes its multi niche in that it covers a number of big topics, but its focused on a specific community.

  2. Admin Says:

    Good point about news blogs, but you mentioned it yourself - they may be covering different topics, but still target one niche - news hungry people/sites/etc.

    Plus, a good news site is basically characterized by zealotic posting, which can make real wonders in getting traffic and improving SERPs.

    And when the news blog improves its SE’s authority, other sites are happy to “grab” its RSS just because this RSS is very popular with online community.